The design philosophy was to balance operational efficiency with a distinct, elevated customer experience. We drew inspiration from luxury goods, emphasizing a meticulous approach to materiality with every element—from the signature quilted and reflective ceiling to the floor—seamlessly integrated. Strategic lighting guides visitors into a more exclusive environment, creating a sophisticated pause within the bustling mall.

In keeping with Plaza 66’s brand of understated luxury, the material palette achieves refinement through simplicity, primarily featuring stone, metal, wood, and GFR. My key role in this project was to drive the visualization process. I was responsible for creating 3D models and renderings and provided design feedback to ensure the team successfully achieved our final goal.